Privacy Policy

1Information We Collect

We collect information that you provide directly to us, information generated as you use the platform, and limited technical information about the device or browser you use.

Account and Profile Information

When you create or manage a GameUp Academy account, we may collect information such as:

• Your name
• Email address
• Country or location
• Login and authentication information
• Profile information
• Interests and areas of study
• Experience level
• Selected learning pathway
• Account role and access type

Passwords are handled through our authentication systems and are not intended to be visible to GameUp Academy staff.

Onboarding and Pathway Information

During onboarding, we may ask questions about your interests, experience, skills, goals and familiarity with game-development tools.

We use this information to understand where you are starting from and to recommend learning pathways that may be relevant to you.

A pathway recommendation is intended to guide your learning experience. It does not prevent you from choosing or changing your pathway where the platform allows this.

Learning and Progress Information

As you use GameUp Academy, we collect information about your learning activity, including:

• Courses, modules and lessons you start or complete
• Quiz attempts and results
• Pathways you select or follow
• Course and pathway progress
• XP and skill progression
• Skill levels and achievements
• Completion records, badges or credentials
• Learning activity and engagement history

This information allows us to provide your learning experience, maintain your progress and show you what you have completed and what you should do next.

Assignments, Projects and Submissions

GameUp Academy is a practice-based learning platform. When you submit work, we may collect and store:

• Written responses
• Images and other uploaded files
• Audio or video files where supported
• Links to external platforms or project repositories
• Project descriptions
• Assignment submissions
• Review status
• Facilitator or administrator feedback
• Resubmissions and submission history

Some approved work may also become part of your project or portfolio record.

We will not make your work publicly visible simply because you submit it for assessment. Where public portfolio, showcase or sharing features are available, visibility will depend on the relevant platform settings and features.

Communications and Support

If you contact us for support, submit feedback, participate in testing, or otherwise communicate with the GameUp Academy team, we may collect your contact details, the content of your communication and information necessary to investigate or respond to your request.

Technical and Usage Information

When you use GameUp Academy, we may automatically collect certain technical and usage information, including:

• IP address
• Browser and device information
• Operating system
• Pages or features accessed
• Date and time of access
• Session and interaction information
• Referring pages
• Errors, crashes and performance information
• General platform usage information

We use this information to operate the platform, understand how it is being used, identify technical problems and improve performance and security.

2How We Use Your Information

We use personal information where necessary to operate, maintain and improve GameUp Academy.

This includes using information to:

• Create and manage your account
• Authenticate users and protect accounts
• Deliver courses, lessons, quizzes and learning resources
• Provide onboarding and pathway recommendations
• Record your course and pathway progress
• Calculate and display XP, skills, levels and achievements
• Receive and assess assignments and project submissions
• Allow facilitators and authorised staff to review learner work
• Provide feedback and manage resubmissions
• Issue and maintain completion records or credentials
• Provide support and respond to enquiries
• Communicate important platform or programme information
• Understand learner engagement and platform performance
• Conduct analytics and improve the learning experience
• Detect technical problems, misuse, fraud or security incidents
• Develop and improve GameUp Academy features
• Meet applicable legal, regulatory and contractual obligations

Where required by applicable law, we rely on an appropriate legal basis for processing personal information, including consent, performance of a contract, compliance with legal obligations and our legitimate interests in operating and improving the platform.

3AI-Powered Features

GameUp Academy may use artificial intelligence to support parts of the learning experience.

Depending on the feature, AI may be used to:

• Support onboarding
• Assist with pathway recommendations
• Help learners navigate the platform
• Provide learning guidance
• Assist with prompts, explanations or educational content
• Support feedback and other learning activities

When you interact with an AI-powered feature, information you enter into that feature may be processed by GameUp Academy and by authorised third-party AI service providers where necessary to generate a response.

You should not submit passwords, financial information, government identification numbers or other unnecessary sensitive personal information into AI prompts.

AI-generated content may contain errors. It should be treated as learning assistance rather than as a guaranteed or authoritative assessment.

Where AI contributes to a recommendation, learners may still have the ability to make their own learning choices. GameUp Academy does not intend to rely solely on automated processing to make decisions that produce significant legal or similarly significant effects on learners.

4Analytics and Cookies

We may use cookies and similar technologies to operate GameUp Academy, keep users signed in, maintain preferences, understand platform usage, measure performance and improve our services.

Analytics may include information about:

• Account registrations
• Onboarding activity
• Pathway selection
• Course and lesson activity
• Quiz completion
• Submissions and approvals
• Completion activity
• XP and progression
• Feature usage
• Technical errors and performance

Some cookies are necessary for the platform to function. Other cookies or analytics technologies may be subject to your consent where required by law.

You can control certain cookies through your browser settings and, where available, through cookie controls provided on the website.

5How We Share Information

We do not sell your personal information.

We may share information with organisations that help us operate GameUp Academy, including providers of:

• Cloud hosting and infrastructure
• Databases and file storage
• Authentication services
• Email and communications services
• Analytics services
• Error monitoring and platform security
• Content delivery services
• Artificial intelligence services
• Technical support and development services

These providers may access information only where necessary to provide their services to us and are expected to handle personal information appropriately.

We may also disclose information where reasonably necessary to:

• Comply with applicable law or a lawful request
• Protect the rights, safety or security of GameUp Academy, our learners or others
• Investigate fraud, abuse or security incidents
• Enforce applicable agreements or platform rules
• Complete a corporate restructuring, merger, acquisition or similar transaction, subject to applicable privacy requirements

Where programmes are delivered together with educational, institutional, funding or industry partners, we will take appropriate steps before sharing identifiable learner information outside the purposes described in this Policy.

6Public Profiles, Portfolios and Showcase Content

Some GameUp Academy features may allow learners to create profiles, portfolios or project showcases that can be viewed by other users or by the public.

Where these features are available, you should review the relevant visibility settings before publishing information.

Information you intentionally make public may be viewed, copied or shared by others outside GameUp Academy. You should therefore avoid publishing information that you do not want to be publicly available.

7Data Retention

We retain personal information for as long as reasonably necessary to provide GameUp Academy, maintain learning and completion records, meet legal or contractual obligations, resolve disputes, enforce agreements and protect the security and integrity of the platform.

Different categories of information may be retained for different periods.

For example, account activity or technical logs may not need to be retained for the same period as learning records, approved project evidence or credentials.

When information is no longer required, we will take reasonable steps to delete, anonymise or otherwise securely dispose of it, subject to any legal or operational requirements that require continued retention.

8Data Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

These measures may include access controls, authentication, encrypted connections, controlled administrative permissions, backups, system monitoring and secure development and deployment practices.

However, no online service or method of electronic storage can be guaranteed to be completely secure. You are also responsible for keeping your login credentials confidential and for notifying us if you believe your account has been compromised.

9International Data Transfers

GameUp Academy is designed for learners across Africa and may use technology providers that operate infrastructure in different countries.

As a result, personal information may be processed or stored outside the country in which you live.

Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are used where required by applicable data protection law.

10Your Privacy Rights

Depending on where you live and the laws that apply to your personal information, you may have rights to:

• Be informed about how your information is processed
• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of certain information
• Object to or request restriction of certain processing
• Withdraw consent where processing is based on consent
• Request portability of certain information
• Object to certain direct marketing
• Raise concerns about automated decision-making
• Make a complaint to an applicable data protection authority

To exercise a privacy right, contact us using the details in the Contact Us section below.

We may need to verify your identity before processing certain requests.

You may also have the right to complain to the relevant data protection authority in your country.

11Communications and Marketing

We may send you service-related communications that are necessary for operating your account or programme participation, such as account notices, security messages, learning-related notifications or important platform updates.

Where we send optional promotional or marketing communications, you can opt out using the unsubscribe method provided in the communication or by contacting us.

Opting out of marketing does not prevent us from sending essential service or account-related communications.

12Children and Younger Learners

GameUp Academy may offer learning opportunities to younger learners.

Where a learner is below the age at which they can independently consent to the processing of their personal information under applicable law, we may require involvement or consent from a parent or legal guardian.

We encourage parents and guardians to take an active role in younger learners' use of online learning services.

If you believe that personal information relating to a child has been collected inappropriately, please contact us so that we can review the matter.

13Third-Party Websites and Services

Courses, assignments, projects or other areas of GameUp Academy may contain links to third-party websites or services, such as development tools, project hosting services, portfolio platforms or other online resources.

GameUp Academy is not responsible for the privacy practices of third-party services that we do not control.

We recommend reviewing the privacy policy of any external service before providing personal information to it.

14Changes to this Privacy Policy

We may update this Privacy Policy as GameUp Academy develops, new features are introduced, our practices change or legal requirements evolve.

When we make material changes, we will update the effective date at the top of this Policy and may provide additional notice where appropriate.

We encourage you to review this Privacy Policy periodically.

15Contact Us

If you have questions about this Privacy Policy, want to exercise a privacy right or have concerns about how your personal information is handled, please contact:

GameUp Academy

Operated by Maliyo Games Ltd

Email: [insert privacy/contact email]

Website: gameupacademy.com